FOUNDER-LED COMPETITIVE INTELLIGENCE CONSULTING
Don’t react.
Decide.
When a competitor cuts prices, launches a product or gains ground in Search and AI, the hard part isn’t spotting it. It’s knowing what deserves a response. Describe the decision; the free Scope Review checks which engagement, if any, fits.
Founder-led consulting, not an SEO or AI software subscription.
Engagements from €1,250Compare services and pricing ↓
Founder-reviewed by Pero BaldjievMeet the person behind the recommendation →
Start with what happened
Pick the situation closest to yours. You will see whether the better next step is monitoring, self-guided work, outside research, execution—or a SERPIFAI decision review. You do not need to choose a package first.
What fits · What it costs
Choose by the decision that must be resolved, not by package size. SERPIFAI recommends the smallest complete engagement capable of resolving the decision.
Is one narrow direction worth pursuing?
A focused go/no-go check, not a complete action plan.
€1,250/ $1,500
1 decision · 1 company/domain · 1 market · 1 offer · up to 3 core competitors
Decision Check: Proceed, Investigate, Defer or Stop—with the strongest evidence, its limits and the next step.
Implementation, meetings, continuous monitoring or a 30/60/90-day action plan.
What should we do—and why?
The full evidence-backed recommendation, considered alternatives, risks and ranked next steps—not just a go/no-go check.
€3,000/ $3,500 standard
For a qualifying Decision Brief only. Your written Scope Decision confirms the fee before payment. A free Scope Review does not reserve a reduced rate.
1 decision · 1 primary market · 1 primary offer · up to 5 core competitors
Payment: one payment for the accepted Decision Brief total after written scope acceptance. FIT alone never triggers payment.One clear recommendation—Fund, Prepare, Defer or Ignore—with supporting evidence, risks, rejected alternatives, a ranked action plan and conditions for reconsidering it.
The standard Decision Brief is €3,000 / $3,500. A reduced fee of €1,500 / $1,750 may be offered for a qualifying Brief only if confirmed in your written Scope Decision before payment. The free Scope Review does not reserve this rate. A reduced fee is never conditional on providing a testimonial, referral, case study or positive review.
How do we turn the decision into a practical plan?
from€7,500/ $8,500
1 decision · up to 5 core competitors plus justified alternatives/substitutes where needed
An actionable 30/60/90-day plan: dependencies, budget exposure, assumptions, priorities, measures of progress and clear points for continuing, pausing or reversing.
Important boundary: the plan is not hands-on implementation, 90 days of consulting or unlimited founder access.
Scope Review determines whether this depth is sufficient.Advisory starts from an existing approved decision. Each agreed review cycle checks material new evidence against that baseline and tells you whether the decision should stay, be watched, be reopened or be rescoped.
Check only the evidence and assumptions that could change the existing decision.
Show what is new, what stayed the same and which new evidence matters.
Check whether a key assumption failed or the agreed condition for reviewing the decision again has been met.
Return one clear update with the next justified action and any new boundary.
Still bounded: no generic always-on monitoring, unlimited research, embedded project management or automatic expansion into a new strategic decision. A new decision goes back through Scope Review.
Prices shown are a guide. You pay only after accepting a written scope. A FIT result never starts payment. New Decision Brief engagements use one payment for the accepted total. Activation milestones and Advisory billing are specified separately in the accepted written scope.
Service paths
Choose the situation closest to yours. The free Scope Review checks the fit; the depth of work depends on the written engagement you accept.
Who actually belongs in this decision, and what does the evidence justify doing?
Competitor lists are growing, and your team disagrees about which businesses actually matter.
We check buyer overlap, credible alternatives and evidence quality. You get a justified competitor shortlist, the differences that matter and the actions worth considering.
What do competitor differences across traditional Search and AI answers actually justify changing?
A competitor outranks you, appears more often in AI answers or gets cited by sources your buyers trust.
We examine the searches buyers make, competing brands and sources used in AI answers. You get a recommendation on which visibility gaps merit action—and which do not.
Which move is justified now, what should wait, and what evidence would change the decision?
Budget is limited and several market, product or growth moves look urgent.
We weigh business value, evidence quality, cost, risk and what can be reversed. You get a ranked direction: what merits action, what should wait and what evidence could change the call.
Which alternatives are buyers truly comparing, and which product, pricing or positioning differences matter enough to act on?
Buyers compare new alternatives, features or pricing, and your team feels pressure to match.
We examine buyer needs, switching reasons, relevant alternatives and offer differences. You get a recommendation on what to match, what to change and what to leave alone.
Compare your options
Need continuous alerts? A monitoring platform may fit. Know what to build? An implementation partner may fit. When the evidence is unclear, SERPIFAI helps you decide whether—and where—to act.
| Need | Internal team | AI assistant | SEO / data tool | CI platform | Primary-research firm | Implementation agency | SERPIFAI |
|---|---|---|---|---|---|---|---|
| Continuous monitoring | Possible | Assistive | Strong in its dataset | Best fit | Programme dependent | Limited | Not core |
| Large primary interview programme | Possible | No | No | Usually no | Best fit | Varies | Outside the selected engagement unless explicitly scoped |
| SEO/GEO implementation | Possible | Assistive | Diagnostic | No | No | Best fit | Implementation is separate |
| Decision scoping | Context rich | Depends on prompt | Not core | Not core | Strong | Often tied to execution | Core |
| Evidence-state separation | Process dependent | Needs governance | Data provenance varies | Platform dependent | Strong | Varies | Core |
| Contradiction / uncertainty made visible | Process dependent | Needs governance | Not core | Not core | Strong | Varies | Core |
| Can conclude “do not act yet” | Yes | Possible | Not a decision owner | Not a decision owner | Yes | Scope dependent | Explicitly designed for it |
| Portable decision handoff | Depends on team | Draft support | Exports/data | Battlecards/feeds | Reports | Plans/implementation | Brief + workbook + evidence appendix |
These are typical operating-model strengths, not universal capability claims. Exact scope varies by provider and engagement.
The research method
We test which competitors matter, trace the evidence, compare possible explanations and recommend only what the evidence supports.
Bound the decision, market, service and evidence question before collection expands.
Approve the competitors and signals that are genuinely relevant to that decision.
Record sources and separate observed evidence from inference and unresolved questions.
Surface contradictions, stale evidence and alternative explanations that could reverse the story.
Founder review tests whether the evidence supports the recommendation—or requires a narrower conclusion.
Provide a reasoned recommendation with conditions for reviewing it again.
Directly supported by the captured evidence.
A reasoned interpretation—not presented as direct observation.
Materially unknown, conflicting or insufficient for certainty.
The new evidence or event that should trigger review.
Illustrative example: the public Sample Decision Brief is a fictional worked case showing format and research depth—not customer results.
What the Decision Brief includes
The paid Decision Brief includes a recommendation, a ranked next-step plan, sources, uncertainties and a founder walkthrough. Inspect the illustrative sample before committing.
Where SERPIFAI fits
SERPIFAI is designed to narrow uncertainty before payment. A question without enough evidence for a defensible decision is not accepted as if certainty can be manufactured.
Secondary service · only when action is clear
The decision comes first. When the direction is clear, SERPIFAI can implement selected Search, technical SEO and website changes. If the proposed project is larger than it needs to be, we narrow it before you commit.
Free Implementation Scope Review before any paid work.
One written project fee after the delivery boundary is known.
No extra work or fee without your written approval.
Not sure which review to use? Start with the free Decision Scope Review. If the decision is already clear, explore implementation below.
Search or AI visibility changed. You know action is needed, but not how far to go.
The smallest complete set of Search + AI changes that the approved direction supports.
No bulk content, paid media, link campaigns or open-ended retainer by default.
Site structure is blocking growth—or making a migration, rebuild or platform change risky.
One prioritised architecture and implementation path, not an unbounded issue list.
Multi-platform, multilingual or enterprise estates are bounded after the live architecture is verified.
The site needs to change, but losing search equity or rebuilding the wrong structure would be expensive.
A search-led rebuild or migration that protects what works and makes the next buyer journey easier to understand.
If a full rebuild is unnecessary, the review can narrow the work to migration risk control or Search Recovery.
Know what is being built, why it is being built and where the work stops—before you pay. If the review shows that a smaller project is sufficient, SERPIFAI narrows the scope instead of enlarging the sale.
Proof ladder
Use the level of proof that matches your current uncertainty—from the fictional Sample Decision Brief and free competitor check to our evidence standard, founder review and research.
Evidence first. No false certainty. The founder challenges the sources, makes the gaps visible and reviews each customer-facing Decision Brief before release. “I review every brief myself. If the evidence is thin, I say so.”
See the output structure, evidence states, recommendation and limitations.
Inspect the deliverable → 02 · RELEVANCE PROOFCompetitor Fit ChallengeTest whether up to three proposed competitors are decision-relevant before commissioning broader analysis.
Test competitor set → 03 · GOVERNANCE PROOFTrust centreReview claims, evidence, attribution, data handling, security and accessibility policies.
Audit the controls → 04 · FOUNDER REVIEWFounder reviewMeet the founder who reviews and approves each customer-facing Decision Brief.
Verify the reviewer → 05 · SELF-GUIDED PROOFCompetitive Decision ToolkitStructure the decision internally with a fillable toolkit and editable scorecard.
Try the toolkit → 06 · RESEARCH DEPTHResearch & InsightsAudit the method in depth across competitor selection, evidence, Search, AI and investment decisions.
Explore the research →Buyer questions
Decision Check: €1,250 / $1,500. Decision Brief: €3,000 / $3,500 standard. A reduced Brief fee of €1,500 / $1,750 is available only if confirmed for a qualifying Brief in your written Scope Decision; a free Scope Review does not reserve it. Decision Activation starts at €7,500 / $8,500; Decision Advisory starts at €2,500 / $3,000 per month for an existing approved decision. Final pricing is confirmed in a written scope before payment.
We identify which competitors matter to the question, trace the strongest available evidence, test alternative explanations and show what the result justifies. The exact depth and deliverables depend on the agreed Decision Check, Decision Brief or Activation scope.
Decision Check tests a narrow direction with Proceed, Investigate, Defer or Stop. Decision Brief makes a full evidence-backed recommendation—Fund, Prepare, Defer or Ignore—with the risks, next steps and conditions that would change it.
Use software for ongoing alerts, competitor feeds and dashboards. Use an internal team or AI tools when your team can own the analysis and challenge. Use SERPIFAI when you need an independent, founder-reviewed recommendation on a consequential decision.
Decision Brief and Decision Activation do not include hands-on implementation. Selected Search + AI, technical search and website projects are available through a separate Implementation Scope Review, with their own written scope and fee.
We identify what is missing rather than invent certainty. The free Scope Review returns FIT, ONE CHANGE or NOT FIT. A FIT result is not a bill or a guarantee that a particular paid engagement is needed.
The founder reviews the decision and its fit. If paid work is justified, you receive the proposed engagement and written scope to consider before any payment. You do not need to choose a package to start.
Yes. View the fictional worked Sample Decision Brief, check up to three candidates with the free Competitor Fit Challenge, or read the evidence review standard.
Next decision
Tell us what changed and the decision you face. We’ll tell you if it fits, needs one change or is not a fit. Free. No payment. No package commitment.