Agency-based at New Moment New Ideas
NestléCoca-ColaM3DS AcademyBelgrade WaterfrontThe Swiss LimousineMakpetrolTehnogumaKaleido Private Bank
Campaign, website, search, advertising and marketing work delivered through the agency relationship.
Founder profile
Pero Baldjiev
Founder and principal reviewer, SERPIFAI
SERPIFAI can organise evidence and accelerate analysis. Pero Baldjiev is the named reviewer accountable for what the evidence is allowed to justify, what remains uncertain and what is released to the buyer.
Selected experience before SERPIFAI
Experience &
track record
Prior work across global brands, regional businesses, specialist sectors and direct engagements—shown with the relationship type so the context stays clear.
Historical founder experience · not SERPIFAI clients or endorsementsRelationship
Direct engagements
Gamblers ConnectLink Data MediaOther direct work
Direct collaborations across SEO, strategy, analytics and growth initiatives.
Relationship
Contractor-based
Lucina Egg BankPhysician's SurrogacyFertile
Contractor work where source fidelity, careful language and bounded claims were especially important.
Selected work
Concrete workstreams, not empty logo claims.
Each example keeps the relationship and evidence boundary visible so recognition supports trust without becoming implied endorsement.
Nestlé
Kafematika campaign and sustainability PR campaign contributions through New Moment New Ideas.
Coca-Cola
Yearly marketing suggestions developed in the agency context, translating observations into practical recommendations.
M3DS Academy
Website migration work where information architecture, continuity and implementation dependencies mattered.
Belgrade Waterfront
Advertising optimization campaigns in a complex brand environment with multiple audiences, messages and performance signals.
Makpetrol
Kreni Glas campaign work through New Moment New Ideas, adding regional enterprise and campaign experience.
Lucina Egg Bank · Physician's Surrogacy · Fertile
Contractor-based engagements where careful language, trust, source fidelity and bounded claims were especially important.
Evidence boundary: these organizations describe Pero Baldjiev's prior professional context. They are not represented as SERPIFAI clients, partners or endorsers. No performance metric is claimed without separate evidence.
Why founder review matters
The value is not another layer of opinion. It is a tighter decision boundary.
Founder review turns technical and market evidence into a buyer-readable decision while keeping uncertainty, exclusions and responsibility visible.
Without a named review owner
Research can look complete while the decision stays weak.
- Visible domains can be mistaken for real competitors.
- Metrics can be repeated without decision consequence.
- Uncertainty can disappear inside polished output.
- The buyer is left to reconcile the final trade-off.
With founder review
Evidence is challenged before it becomes a recommendation.
- The competitive set has a written relevance basis.
- Observed, inferred and unresolved states stay distinct.
- Recommendations remain bounded to the available evidence.
- One named reviewer owns the customer-facing release.
How founder review works
A decision brief needs a named release owner—not only a system.
AI and internal tools may support discovery, organisation and synthesis. They do not authorize the customer-facing conclusion. Pero challenges relevance, evidence, contradictions and limits, then approves only what remains within the agreed scope.
-
01
Competitor relevance
Is the selected competitive set commercially defensible for the buyer, offer, market and decision being evaluated?
Release conditionThe comparison set has a written relevance basis. -
02
Evidence and uncertainty
Are observations, inferences, contradictions, limitations and unresolved gaps represented accurately?
Release conditionUncertainty remains visible instead of becoming false certainty. -
03
Final recommendation
Does the proposed action—including a decision to defer, ignore or rescope—remain close to the evidence, limitations, commercial context and agreed scope?
Release conditionThe recommendation is bounded, challengeable and reversible.
01InputDecision and agreed scope
02ChallengeEvidence, relevance and uncertainty
03ReleaseBounded customer recommendation
Relevant expertise
Experience is translated into decision controls—not a wall of credentials.
The disciplines below explain why the founder can challenge the work that SERPIFAI releases. They are limited to stable, relevant areas rather than inflated capability claims.
Search systems
Technical SEO and information architecture
Crawlability, indexation, site architecture, structured data, performance and the technical conditions that determine whether evidence can be discovered and interpreted.
Commercial search
Search strategy and competitor qualification
Intent modelling, buyer and offer overlap, market scope, authority context and the distinction between visible domains and commercially relevant competitors.
Answer environments
AEO, GEO and extraction-ready content
Entity clarity, modular information design, explicit relationships and content structures that can be retrieved, validated and reused across search and answer systems.
Decision translation
Cross-functional evidence communication
Translating technical and market evidence into clear business, editorial, design and engineering requirements without hiding limitations or implementation boundaries.
Why the background matters
Prior work changes the questions asked during review.
Brand recognition is not the argument. The useful signal is what repeated exposure to different operating environments teaches you to challenge before recommending action.
Campaign work → question the metric
Visibility, clicks and engagement can be useful evidence, but they are not automatically proof of commercial impact. The review separates signal from decision consequence.
Migrations → protect dependencies
Website and search migrations expose how one apparently simple decision can affect architecture, continuity, discoverability and implementation risk.
Large brands → surface stakeholder constraints
Agency work across established organizations reinforces the need to distinguish stakeholder preference, market evidence and the actual decision boundary.
Sensitive sectors → keep claims bounded
Healthcare-adjacent contractor work reinforces careful wording, source fidelity and explicit limits when evidence is incomplete or consequential.
Content and review standard
Who created the work, how it was governed and why it exists.
Useful authorship is more than a name below a headline. It should make responsibility, process and purpose understandable.
Named author and reviewer
Pero authors or reviews the original SERPIFAI decision frameworks and is the named release reviewer for accepted managed engagements.
Evidence states remain explicit
Material claims are separated into observed, inferred, contradictory, unresolved or excluded states, with sources and limitations retained where relevant.
Help a real investment decision
The content exists to improve competitor selection, evidence quality and funding priorities—not to create a generic news feed or simulate certainty.
ObservedDirectly supported
InferredReasoned interpretation
ContradictoryConflicting evidence
UnresolvedKnown open gap
ExcludedOutside agreed scope
Selected SERPIFAI frameworks
Read the methodology behind the service.
These three frameworks show the decision sequence used throughout SERPIFAI: qualify, trace, compare and review.
01
Framework 01 · Qualify
Choose the right SEO competitors
Separate commercially relevant competitors from publishers, directories, marketplaces and other visible but non-substitutable domains.Read framework → 02Framework 02 · Trace
Separate evidence from assumptions
Keep source, observation, interpretation, limitation and decision impact visible behind material conclusions.Read framework → 03Framework 03 · Compare
Decide where to invest next
Compare opportunity territories using commercial relevance, evidence strength, feasibility, defence and reversible action states.Read framework →Professional context and verification
A public record that separates experience, responsibility and endorsement.
The page names selected prior work because it helps buyers understand the experience behind the review. Relationship type is disclosed so historical work is not confused with SERPIFAI client proof.
Background that informs the method
Pero's work spans more than a decade across technical SEO, organic growth, search strategy, content systems, automation and cross-functional delivery in B2B/SaaS, healthcare, fintech, enterprise and high-volatility digital markets.
A background in translation and licensed court translation between English and Macedonian reinforces the emphasis on exact language, source fidelity and explicit limitations.
01Founder profileCanonical public identity
02InsightsNamed author and reviewer
03HomepageSame release responsibility
04SchemaOne structured identity
Work with SERPIFAI
Start with the decision, not the package.
You do not need to choose Decision Check, Decision Brief or Decision Activation before contacting SERPIFAI. The free Scope Review tests fit and identifies the smallest complete engagement capable of resolving the decision.
€0 Scope Review · no payment · no package commitment
Free Scope Review · direct to the form · FIT is not payment authority.
Have one competitive decision that needs accountable judgment?
SERPIFAI assesses whether the question is focused enough and whether suitable evidence is likely to support useful work. You receive a focused written scope—or an honest decline—and choose whether to accept it. No payment exists before written scope acceptance.
Founder-reviewed entryPero Baldjiev
Founder FAQ
What the experience means—and what it does not mean.
Short answers to the trust questions that matter before a buyer submits a competitive decision.
Are the organizations above SERPIFAI clients?
No. They are selected examples of Pero Baldjiev's professional experience before SERPIFAI. The page states whether work was agency-based, direct or contractor-based to avoid implying a current SERPIFAI relationship or endorsement.
What does the founder personally review?
The founder challenges competitor relevance, material evidence, uncertainty, contradictions, scope boundaries and the final recommendation before an accepted customer-facing decision brief is released.
Do I need to choose the right paid engagement first?
No. Start with the free Scope Review. SERPIFAI recommends the smallest complete engagement capable of resolving the decision rather than assuming the largest package is best.
Why are no performance numbers shown for the historical projects?
This page does not invent or generalize campaign outcomes. Organization names and workstreams establish professional context; quantified results should only be published when the underlying evidence and permission support the claim.
How does AI fit into founder-reviewed work?
AI and internal tools can support discovery, organisation, synthesis and workflow execution. They do not authorize customer-facing claims or recommendations. Pero remains the named reviewer accountable for the evidence boundary and released conclusion.
Direction already clear? See selected implementation